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Need Help Writing Headlines? – Get a Swipe File

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on October 28, 2008 in Writers' Resources
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Every now and then I browse through, and buy, products that I think may be of interest to readers of one of my blogs. Recently I purchased the giant headline swipe file ($18.95), and I thought it might be worth sharing with other writers.

Whether you're writing press releases, articles, or sales copy for clients, or writing articles or blog posts for yourself, chances are that you have to come up with clever titles periodically. While, sure, the "top 10 this" or "secret to that" headlines can be effective, it never hurts to have a better arsenal to work with.

The giant headline swipe file is something you can do for yourself if you'd rather spend time than money - look through newspaper articles, magazine covers, websites, direct mail pieces, etc., and make a running list of titles that really caught your attention or which struck you as effective.

Then again, you could buy yourself an instant swipe file with over 1000 published headlines already assembled for you. Either way, a swipe file is a great thing to have.

There are some interesting headlines in this swipe file that can really get you thinking. That said, there are also plenty that probably wouldn't adapt well to different niches or mediums. The biggest problem though for me is that there didn't seem to be any real order to things, making browsing through it a bit hit or miss for your needs.

However, I'm still comfortable suggesting the product. Think of it like a daily inspiration for writers type of book - it gives you something new to think about each time you look at it. You'll use some of it brilliantly, and some of it won't work for you. That's the plus side of the diversity.


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So if you find yourself struggling to write catchy and high-conversion headlines, try the giant headline swipe file on for size. - Get it today.

 

*Note: This post contains affiliate links.

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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.

She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.

Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.


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2 Comments

  1. isaac October 28, 2008 Reply

    From looking at it, it seems like it would be more of an idea generator than actually help with headlines.

  2. Jennifer Mattern October 28, 2008 Reply

    That’s what a swipe file is designed to do – serve as inspiration to help you come up with ideas (and that does help with headlines). I’m not sure how inspiration wouldn’t “help.” If anything, it’s much broader help than the headline templates I’ve seen, which are often just ripped out of ad copy books. Actual published examples instead show you how those formulas have been tweaked and used successfully, which is much better than anything else I’ve seen out there regarding headlines.

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