Posts tagged with ‘blog’

  • 3 Month Blogging Challenge: The Pre-pre-launch

    By Jennifer Mattern on March 31, 2014
    Last week I announced that I was taking on a blogging challenge to create a successful blog in three months. Those three months begin on the day of the blog's launch. Right now I'm in what I would call the pre-pre-launch phase, where I'm taking care of basic design, development, and strategy before pre-launch marketing can officially begin (at which […]
  • How to Write a Blog Business Plan

    By Jennifer Mattern on February 12, 2014
    When I first went into business for myself (full-time PR firm, part-time business writing and blogging), I had a pretty standard formal business plan. Later, and I expanded my Web publishing efforts, I started using a much simpler model -- one page versions that help me map out my plans and ideas on a project by project basis. I've even […]
  • Why Freelance Writers Should Have a Blog

    By Jennifer Mattern on December 5, 2013
    Yesterday we looked at reasons why freelance writers need a professional website. Today I'd like to take that a step farther and talk about the reasons most freelance writers also need a blog -- ideally one tied to their professional website. If you're new to the idea of blogging, let's start with the basics of what a blog is. Blogs are […]
  • Apologies for the Last Post

    By Jennifer Mattern on January 26, 2012
    If you follow this blog in your feed reader or get email subscriptions, you might have seen a post earlier today about a six figure challenge. You should not have received that post, and I'm sorry. This blog used to be a group blog called Six Figure Writers and it revolved around that old challenge. The post that displayed as new […]
  • What is Indie Publishing?

    By Jennifer Mattern on February 16, 2011
    When "indie publishing" is discussed here at All Indie Publishing, we're talking about professional independent publishing. That means there's an entrepreneurial element as opposed to publishing just to see your name in print. You plan to make a serious go of it. You plan to make money with your books. You work with professionals to put out your best work […]
  • Some Design Changes Coming to All Freelance Writing

    By Jennifer Mattern on February 25, 2010
    I like our current blog design a lot, but I'm still going to be implementing some changes in coming weeks. I want to optimize our load time by cutting down on some of the images, and I'll be tweaking fonts, colors, etc. a bit (the general color scheme won't change). I don't feel like dealing with a complete overhaul, so […]
  • Setting Up a Website or Blog: My Favorite Resources

    By Jennifer Mattern on May 27, 2008
    I've mentioned repeatedly in the past that I think all freelance writers could benefit from having their own professional website and / or blog to showcase their writing and niche expertise. Today I'm going to share my own favorite resources - the tools and services I use repeatedly when setting up new sites or blogs, and why I use them. […]