How to Write a Blog Business Plan

When I first went into business for myself (full-time PR firm, part-time business writing and blogging), I had a pretty standard formal business plan. Later, and I expanded my Web publishing efforts, I started using a much simpler model -- one page versions that help...

Who Are You When You Blog?

We've been talking about blogging here lately -- mostly how to successfully earn from your own. And that's had me thinking about blogger personalities a bit. Let's talk about it. Your Blogger Persona You have two basic paths you can take when it comes to blogging. You...