Posts tagged with ‘Blogging’

  • Quick Tip: Use a Blog Editorial Calendar

    By Jennifer Mattern on June 17, 2014
    6
    2
    Whether you manage one blog or many, content planning can become overwhelming at times. A simple tool to help with your content strategy is a blog editorial calendar. My old editorial calendars focused on monthly topics, but I didn't go much further than that. They were meant to be rough guides to help me focus my blog posts around important […]
  • Freelance Blogging Pay Rates: Exposing Some Myths

    By Jennifer Mattern on June 2, 2014
    27
    0
    This post was originally published on June 20, 2009. But I wanted to share it again today (and update it a bit) as the issue of blogging pay rates is hotter than ever as more and more freelance bloggers come onto the scene. As some background, this was originally written in response to Kevin Muldoon's post, Bloggers Need to be […]
  • 5 Reasons Not to Write Blog Posts Directly in WordPress

    By Jennifer Mattern on April 24, 2014
    8
    0
    All of my blogs are run in WordPress, and that’s been my blogging platform of choice since switching to it in 2006. WordPress offers fairly extensive writing and editing tools right within your site’s admin area. Over the years, I’ve written many of my blog posts directly in WordPress using these tools. That was probably a mistake. In my last […]
  • Can You Build a Kick-Ass Blog in 3 Months?

    By Jennifer Mattern on March 25, 2014
    18
    2
    In the discussions around my recent series on WordPress for writers, I mentioned that I might take on a blogging challenge to demonstrate how successful blogs get started. It's happening. In April, I'll kick off a three-month blogging challenge which will be documented here at All Indie Writers. Background in Blog Launches I've launched more than my fair share of […]
  • Discover the 6 Essential Variables to the “Blogging Better” Formula

    By Alicia Rades on February 21, 2014
    21
    2
    When you graduated high school, you jumped for joy not because you were glad you made it, but because you thought you’d never have to learn another mathematical equation again. The Pythagorean Theorem? Forget about it! But there’s one formula you can’t pass up as a blogger: C(D+E+F)A+B Confused? Let’s break it down and look at each variable. A: A […]
  • Why You Shouldn’t Ignore Content Theft (and What You Can do About It)

    By Jennifer Mattern on February 17, 2014
    4
    1
    Today Kathryn Aragon was kind enough to host a guest post from me about content theft. In it, I explain: Why freelance writers and bloggers shouldn't ignore it (and why you're crazy if you think those "free backlinks" are a good thing); How you can track down information about even the most anonymous content thieves; What you can do to […]
  • How to Write a Blog Business Plan

    By Jennifer Mattern on February 12, 2014
    14
    1
    When I first went into business for myself (full-time PR firm, part-time business writing and blogging), I had a pretty standard formal business plan. Later, and I expanded my Web publishing efforts, I started using a much simpler model -- one page versions that help me map out my plans and ideas on a project by project basis. I've even […]
  • Don’t Let Bad Weather Interfere With Your Blog

    By Jennifer Mattern on February 5, 2014
    4
    0
    I'm sitting here writing a post for Wednesday on a Tuesday night because we're anticipating power outages tomorrow ("today" I suppose if you're reading this). I can't control ice storms or the fact that they rolled in at least eight hours earlier than forecasters expected. I can't control the woods around our house and whether or not the ice will […]
  • Where to Find Freelance Blogging Clients

    By Jennifer Mattern on May 22, 2013
    12
    0
    Have you thought about getting into freelance blogging? Are you already a freelance blogger, but you're struggling to find new clients? Blogging is one of my favorite projects to take on as a freelance writer. Finding clients was easy for me early on because the client base I was working with on PR writing projects also happened to have a […]
  • 3 Online Writing Jobs for Local Businesses

    By Jennifer Mattern on May 21, 2013
    1
    0
    One of the biggest benefits of writing for the Web is that it gives freelance writers the ability to work with clients all over the world. These days everything can be done online from invoicing to delivery. But that doesn't mean you have to work with clients outside of your area. Some writers are more comfortable working with local clients, and that's […]