Posts tagged with ‘book marketing’

  • Pen Names and Gender Anonymity (Podcast)

    By Jennifer Mattern on May 9, 2016
    This week on the All Indie Writers Podcast, I tackle a question from Jeremy Tarrier. He was curious about how a writer might protect gender anonymity when writing under a pen name (or if it's really even a problem). Listen now. This was an interesting topic for me because I actually have the opposite problem: I write under an ambiguous […]
  • Quick Tip: Keep Your Book Marketing as Creative as Your Writing

    By Jennifer Mattern on June 23, 2015
    I've been ranting for the last week or two about atrocious examples of marketing from companies like Upwork, Freshbooks, and Canva. So it feels like a good time to change gears and get back to the things writers should focus on rather than avoid. This week's quick tip for writers is a bit of a lead-in to Friday's podcast episode. There, […]
  • Use Ancillary Products to Promote Your Book (and Earn More Money)

    By Jennifer Mattern on April 23, 2015
    Are you earning as much as you want to from your indie published books? Many authors aren't happy with their sluggish sales. And when they come to me with marketing questions hoping to improve their situation, I often ask two questions: What does your marketing plan include? What other revenue streams have you set up around your book's brand? If you're still working […]
  • Where Should You Spend Your Book Marketing Budget?

    By Jennifer Mattern on March 6, 2015
    As an indie author, you'll find plenty of people and companies that would happily try to part you from your money, all in the name of book marketing or publicity. But, again as an indie, you might have a limited book marketing budget to work with. So where should you spend it? This topic came up in the forum in […]
  • Quick Tip: Make Sure Your Author Blog Reaches the Right Readers

    By Jennifer Mattern on February 24, 2015
    Your author blog can be an important, and effective, book marketing tool. But I've seen countless authors complain that blogging isn't worth their time, only to discover that they're going about it in the wrong way. One of the biggest issues I've seen is that authors aren't targeting the right readers with their blogs. And if you don't reach the […]
  • Check Out The New All Indie Writers Podcast

    By Jennifer Mattern on October 27, 2014
    If you're not a member of the All Indie Writers Community (and it's free, so register if you haven't), you would have missed the soft launch of the new All Indie Writers Podcast this past Thursday. But after a few technical snafus, everything is finally good to go and the podcast has officially launched! Check out the first episode.   Here's […]
  • Quick Tip: Build Relationships With Reviewers Well Before Your Book Launch

    By Jennifer Mattern on October 21, 2014
    When you try to land reviews for your new book, the last thing you want is to be just another random new author reviewers have never heard of. Yet it's not uncommon for authors, and especially indie authors, to wait until the last minute to think about book reviews. So for this week's quick tip, let's make sure you don't […]
  • 71 Tools and Tactics for Your Book Marketing Plan

    By Jennifer Mattern on October 20, 2014
    In my recent book marketing plan series I shared a book marketing plan outline. One element of that outline involved marketing and PR tactics to support your larger promotional strategy. These are the specific things you'll do to promote your book and your visibility as an author. While I'm working on a short e-book covering basic book marketing and PR […]
  • Book Marketing Timeline: From Pre-launch to Post-launch

    By Jennifer Mattern on October 16, 2014
    In my free book marketing plan outline, I suggested creating a book marketing calendar or schedule to keep track of your marketing activities in the months leading up to, and extending beyond, your book launch. But when exactly should you pursue each promotional tactic you're considering? This post offers a book marketing timeline that you can use as a guide. […]
  • Book Marketing Plan Basics

    By Jennifer Mattern on October 13, 2014
    Today marks the first day in a week-long blog series on book marketing plans. In addition to sharing some background on what book marketing plans are all about, I'll also release a few fun tools and resources to help you create your own. Let's kick things off with a quick introduction to book marketing plans. Who needs them? What can […]