Posts tagged with ‘book marketing’

  • Quick Tip: Build Relationships With Reviewers Well Before Your Book Launch

    By Jennifer Mattern on October 21, 2014
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    When you try to land reviews for your new book, the last thing you want is to be just another random new author reviewers have never heard of. Yet it's not uncommon for authors, and especially indie authors, to wait until the last minute to think about book reviews. So for this week's quick tip, let's make sure you don't […]
  • 71 Tools and Tactics for Your Book Marketing Plan

    By Jennifer Mattern on October 20, 2014
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    In my recent book marketing plan series I shared a book marketing plan outline. One element of that outline involved marketing and PR tactics to support your larger promotional strategy. These are the specific things you'll do to promote your book and your visibility as an author. While I'm working on a short e-book covering basic book marketing and PR […]
  • Book Marketing Timeline: From Pre-launch to Post-launch

    By Jennifer Mattern on October 16, 2014
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    In my free book marketing plan outline, I suggested creating a book marketing calendar or schedule to keep track of your marketing activities in the months leading up to, and extending beyond, your book launch. But when exactly should you pursue each promotional tactic you're considering? This post offers a book marketing timeline that you can use as a guide. […]
  • Book Marketing Plan Basics

    By Jennifer Mattern on October 13, 2014
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    Today marks the first day in a week-long blog series on book marketing plans. In addition to sharing some background on what book marketing plans are all about, I'll also release a few fun tools and resources to help you create your own. Let's kick things off with a quick introduction to book marketing plans. Who needs them? What can […]
  • 15-Minute Book Marketing Tactics for Busy Authors

    By Jennifer Mattern on July 3, 2014
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    Raise your hand if you're an author who has ever complained that you don't have enough time to market your books. After all, you're too busy writing, right? While making time for larger book marketing efforts is a requirement and reality of self publishing today (or any publishing for that matter), there are still plenty of things you can do […]
  • When Should Book Marketing Begin?

    By Jennifer Mattern on March 19, 2014
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    Many first-time authors don't spend much time thinking about book marketing until they've finished writing their book, perhaps when they're putting together a book proposal. However, you should think about your book marketing strategy well before getting to that point. "What can I do to market a book that doesn't even exist yet?" you might ask. Good question. Here are […]
  • Announcing BusyAuthors.com: A Book Marketing Resource for Busy Authors

    By Jennifer Mattern on January 22, 2014
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    Just a quick announcement today: I launched a new resource for authors at BusyAuthors.com. The site currently contains a book marketing blog, and it will serve as the home for a new Busy Author's Guide e-book series covering book marketing and author PR strategies for busy authors. Who BusyAuthors.com is For If you've ever wished you could spend more time writing […]
  • When Should You Start Your Book Marketing Plan?

    By Jennifer Mattern on July 5, 2011
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    When you publish your own book with the intention of selling it, you should always have a marketing plan. One of the biggest mistakes I've seen indie authors make is assuming they don't need one. They just wing it or rely on a low price or a single distribution outlet to cover all of their marketing. Let's assume you have […]
  • Use Ancillary Products to Promote Your Book (and Earn More Money)

    By Jennifer Mattern on June 22, 2011
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    It isn't unusual to see indie authors mention that they aren't earning as much as they'd like to be from their books. When I see comments like this I want to ask them two questions: What does your marketing plan include? What other revenue streams have you set up around your book's brand? Today I want to focus on the […]
  • Why Your Books Are Your Best Marketing Tool

    By Jennifer Mattern on April 26, 2011
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    Writers of all kinds often say that they love writing but hate marketing. But that's frequently because they confuse marketing and hard selling -- "Buy! Buy! Buy!" In reality, the hard sale is only one small part of marketing and whether you realize it or not you probably market your books every single day. When you set up your author […]