Posts tagged with ‘book marketing’

  • When Should Book Marketing Begin?

    By Jennifer Mattern on March 19, 2014
    Many first-time authors don't spend much time thinking about book marketing until they've finished writing their book, perhaps when they're putting together a book proposal. However, you should think about your book marketing strategy well before getting to that point. "What can I do to market a book that doesn't even exist yet?" you might ask. Good question. Here are […]
  • Announcing A Book Marketing Resource for Busy Authors

    By Jennifer Mattern on January 22, 2014
    Just a quick announcement today: I launched a new resource for authors at The site currently contains a book marketing blog, and it will serve as the home for a new Busy Author's Guide e-book series covering book marketing and author PR strategies for busy authors. Who is For If you've ever wished you could spend more time writing […]
  • When Should You Start Your Book Marketing Plan?

    By Jennifer Mattern on July 5, 2011
    When you publish your own book with the intention of selling it, you should always have a marketing plan. One of the biggest mistakes I've seen indie authors make is assuming they don't need one. They just wing it or rely on a low price or a single distribution outlet to cover all of their marketing. Let's assume you have […]
  • Use Ancillary Products to Promote Your Book (and Earn More Money)

    By Jennifer Mattern on June 22, 2011
    It isn't unusual to see indie authors mention that they aren't earning as much as they'd like to be from their books. When I see comments like this I want to ask them two questions: What does your marketing plan include? What other revenue streams have you set up around your book's brand? Today I want to focus on the […]
  • Why Your Books Are Your Best Marketing Tool

    By Jennifer Mattern on April 26, 2011
    Writers of all kinds often say that they love writing but hate marketing. But that's frequently because they confuse marketing and hard selling -- "Buy! Buy! Buy!" In reality, the hard sale is only one small part of marketing and whether you realize it or not you probably market your books every single day. When you set up your author […]
  • Book Marketing Begins Before You Write Your Book

    By Jennifer Mattern on March 3, 2011
    Book marketing and book publicity aren’t afterthoughts to writing your book or e-book. You should be thinking about book marketing before you even sit down and begin writing. While pre-launch book marketing efforts are important for all authors, they’re especially vital to indie authors. Because indie publishing means you're going into business and bringing your own product to market, you […]
  • Pen Names: Do They Help or Hurt Your Book Marketing Efforts?

    By Jennifer Mattern on January 15, 2009
    I was thinking about authors who write under pen names / pseudonyms when publishing their books, and how that choice might affect your marketing. Are they an added benefit? Do they make marketing more difficult for you? I'd love to have some authors share their thoughts here on why they chose to either write under their own name or a […]
  • The Ethics of Character Blogs to Promote Your Books

    By Jennifer Mattern on July 28, 2008
    For one of the books I'm working on, I've thought about launching a character blog before I either pitch to publishers or decide to self-publish. I'd like to explore the potential ethical issues of a character blog and see what others here think about them. What is a Character Blog? A character blog is a blog authored by a fictional […]
  • Book Promotion Tools That Come Directly From Your Book

    By Jennifer Mattern on July 21, 2008
    You may remember that not long ago I was talking about Karen Wiesner's First Draft in 30 Days. Well, she has a new book coming out in September, and I wanted to share a few of the tools she's using for online book promotion during the pre-launch phase. The book is called From First Draft To Finished Novel. As far […]
  • Identifying the Target Market for Your Book

    By Jennifer Mattern on June 13, 2008
    Before you can think about promoting your book, you have to identify your target market - the people most likely to buy your book. Why? Because if you don't properly target your audience, you'll waste time and money on ineffective marketing or promotional tactics. Planning is as important in marketing a book as it is in marketing a business. On […]