Posts tagged with ‘marketing’

  • Media Kits for Writers: A Beginner’s Guide

    By Jennifer Mattern on April 18, 2016
    2
    5
    One of my current projects is assembling a new media kit. As you might know, I have a background in public relations. So I'm keenly aware of the importance of earned media, and have been securing coverage for my clients for quite some time. While I've also secured my fair share of coverage for myself, with changing professional ambitions in […]
  • Building Author Visibility Before a Book Launch: A 10-Point Plan

    By Jennifer Mattern on January 26, 2016
    2
    6
    When it comes to book marketing, I frequently mention that promotion is something authors need to think about early -- even before your books are published. A part of that is building your author platform and gaining visibility (and an audience of readers anxious to buy your book when it's released). This year one of my biggest projects involves building […]
  • Are Freelance Industry Bloggers Stupid? Elance / Upwork Seems to Think So

    By Jennifer Mattern on June 9, 2015
    41
    6
    It's days like these I wish I hadn't retired Naked PR. If you don't already know, I used to own a small PR firm, where I was an early specialist in online public relations and social media consulting (before everyone under the sun started thinking they were qualified to call themselves that). Naked PR was my blog where I had […]
  • Your USP: Stand Out From the Freelance Writing Crowd

    By Jennifer Mattern on February 4, 2015
    6
    0
    If you want to move beyond low paying freelance writing jobs, you need a solid marketing strategy. Where many writers go wrong is putting all of their attention on marketing tactics -- using social networks, guest posting, or writing query letters for example. While tactics are important, you can never use them to their full potential if you don't have an underlying […]
  • Everyday Marketing for Freelance Writers with Lori Widmer (Podcast)

    By Jennifer Mattern on January 22, 2015
    0
    1
    In this seventh episode of the All Indie Writers Podcast, I'm joined by guest co-host, Lori Widmer of the Words on the Page blog. We cover: The importance of regular or everyday marketing for freelance writers (along with some simple marketing tactics you can use even if you're short on time -- tip: these could work equally well for indie […]
  • The 30 Day Marketing Challenge for Writers (Free Tracker)

    By Jennifer Mattern on January 7, 2015
    0
    3
    The New Year is a great time to tackle a new writing challenge. So I've added one to the collection over in the All Indie Writers forums -- a 30 day marketing challenge. The goal of this challenge is to do something to market your writing every day for 30 days. That could mean promoting your freelance writing services. It […]
  • Taking a Holiday From Your Blog (Podcast)

    By Jennifer Mattern on December 18, 2014
    0
    0
      Today marks not only my last working day of the year, but also the last All Indie Writers Podcast episode of 2014. Episode 5 picks up where episode 4 left off, with more tips on keeping your blog active even while you take a holiday. In this episode I share tips on not only keeping your blog fresh with new […]
  • Get 40% Off My Marketing Boot Camp E-book This Holiday Season

    By Jennifer Mattern on December 14, 2014
    1
    0
    Just a quick announcement: If you haven't gotten your copy of my e-book, The 30 Day Marketing Boot Camp for Freelance Writers, yet, now would be a great time. I'm running a sale through the holidays, offering 40% off the usual price. That means you can get it for just $5.97. To get the discounted price, enter code HOLIDAYS on the order […]
  • “Pay What You Can” Sale on My Marketing Boot Camp E-book, This Week Only

    By Jennifer Mattern on November 24, 2014
    3
    0
    I decided to try something new over the holiday weekend, and I'm kicking it off a bit early. I'm letting you decide how much you want to pay for my e-book, the 30 Day Marketing Boot Camp for Freelance Writers.  This special offer will run through Cyber Monday, ending at midnight on Tuesday, December 1st. What Does This Mean? Simply put, you set the […]
  • Quick Tip: Promote Your Writing With a Monthly Marketing Calendar

    By Jennifer Mattern on July 8, 2014
    6
    0
    Here's a quick tip about how you can more effectively promote your writing every month, whether that means marketing your freelance writing services, your books, or your blogs. Use a monthly marketing calendar. What's the Point of a Monthly Marketing Calendar? A monthly marketing calendar gives you an easy way to keep all of your marketing information on one handy […]