Posts tagged with ‘specialization’

  • Bree Brouwer on Choosing Her Freelance Writing Specialty

    By Jennifer Mattern on July 29, 2016
    Freelance specialization is something I've been passionate about for years. I've said it before to new freelance writers, and I'll probably say it countless times again, but: "Clients don't pay top freelance writing rates because you can string sentences together; they pay the best rates when you bring valuable knowledge and insight to the table." That's why specialists often earn […]
  • Edward Beaman on Choosing His Freelance Writing Specialty

    By Jennifer Mattern on May 6, 2016
    If there's one point I've tried to drive home with newer freelance writers over the years, it's that specialization is one of the best things you can do to increase your freelance writing income. That might mean specializing in a niche, an industry, or even a type of writing. Rather than go on about the benefits of specialization yet again […]
  • Reader Question: Turning Past Samples Into New Income Streams

    By Jennifer Mattern on May 11, 2015
    Last week I received a reader question from Shirley Gazenski. She's in an interesting position -- torn between past samples in three distinct specialty areas. She wanted to know if I had any advice for her, and she agreed to have my feedback posted here in case any other community members find themselves in a similar position. Let's start with […]
  • 5 Things to Consider When Choosing a Freelance Writing Niche

    By Jennifer Mattern on March 3, 2015
    It's no secret to experienced freelance writers that having a specialty can simplify marketing and lead to much higher paying gigs. , especially those in higher-end pro level markets. It's your specialized knowledge that lets them help clients brand themselves as authorities in their fields. Now some freelance pros specialize in types of writing rather than topics, or niches, such as an […]
  • Weekend Reading: Freelance Specialization

    By Jennifer Mattern on March 14, 2014
    It's no secret that I'm a supporter of choosing a specialty as a freelance writer. Whether you choose your specialty based on niche expertise or you choose to specialize in a type of writing you excel at, you immediately gain a marketing advantage. Specialists are seen as more authoritative, and clients will often pay them more for that very reason. […]
  • 3 Reasons to Choose a Ghostwriting Specialty

    By Yo Prinzel on January 24, 2014
    I hate issuing absolutes, but I am a devoted believer in the power of specializing in order to create a thriving freelance writing career. I also believe that choosing to be a specialty ghostwriter is the quickest, easiest way to achieve lasting career success. Specialty ghostwriting is all about hyper-focusing your business. That means choosing a specific topic (or group […]
  • Specializing in Article Writing – Where to Begin

    By Jennifer Mattern on June 18, 2009
    Today I'd like to answer a series of questions sent to me by Matt on a webmaster forum I frequent, where I often talk about freelance writing issues. I hope my advice to Matt helps other new freelance writers out there. I've broken his message into several parts to make things easier. Note: Where you see references to "DP" we're […]
  • How to Choose a Specialty as a Freelance Writer

    By Jennifer Mattern on May 13, 2008
    I'm always telling freelance writers that it's best to specialize, especially when they ask me how they can earn more money writing. As a refresher, here's why I think specialization in freelance writing is so important: Having intimate knowledge of a niche or type of writing can speed up the writing process (leaving you with more billable hours in a […]