Posts tagged with ‘target market’

  • Free Target Market Worksheet for Freelance Writers

    By Jennifer Mattern on April 6, 2014
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    Have you ever struggled to pinpoint the target market for your freelance writing services? If so, I have a free tool that might help. I decided to overhaul my old target market worksheet, previously only available to those who purchased my Web Writer's Guide e-book which is no longer available. I'm releasing the updated version as a freebie. You'll be able to […]
  • Stop Making Excuses, Start Making Changes

    By Jennifer Mattern on January 14, 2010
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    Every now and then I talk about the excuses freelance writers make for their lack of success when they're not happy in their careers (and how they need to take personal responsibility if they want to change that). Let's talk about the latter half -- making changes. It's not enough to knock off the excuses. You stopped blaming the economy […]
  • 30 Day Marketing Bootcamp for Freelance Writers – Day 3

    By Jennifer Mattern on September 3, 2009
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    Yesterday you outlined a platform-building plan based on your preliminary target market. You've done a great deal of planning and brainstorming in these past two days. Now we'll talk about simple market research tactics, and how to find out if that market you chose is really likely to work for you or not. We'll also try to narrow down some […]
  • Identifying the Target Market for Your Book

    By Jennifer Mattern on June 13, 2008
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    Before you can think about promoting your book, you have to identify your target market - the people most likely to buy your book. Why? Because if you don't properly target your audience, you'll waste time and money on ineffective marketing or promotional tactics. Planning is as important in marketing a book as it is in marketing a business. On […]