Quick Tip: Use a Blog Editorial Calendar

Whether you manage one blog or many, content planning can become overwhelming at times. A simple tool to help with your content strategy is a blog editorial calendar. My old editorial calendars focused on monthly topics, but I didn't go much further than that. They...

How to Write a Blog Business Plan

When I first went into business for myself (full-time PR firm, part-time business writing and blogging), I had a pretty standard formal business plan. Later, and I expanded my Web publishing efforts, I started using a much simpler model -- one page versions that help...