The Importance of the Web in Building Your Writer Platform

on June 1, 2009 in Marketing

The Web makes building a writer platform much easier than it would have been years ago, with more of an emphasis required on local networking, securing major media coverage, and setting up speaking engagements.

Now in no way am I saying those things aren't still important. The Web just makes them less of a requirement as you have far more tools and resources at your disposal.

Chances are good that most, if not all, of your prospective clients are on the Web. Chances are also good that after exhausting their network for leads before hiring a writer, they'll turn to the Web in some way to continue their search. Maybe they'll post an ad on a job board. But many won't. Instead they'll search. They'll look for professional sites, blogs, online portfolios, testimonials, case studies, and other things on the Web. They'll look for you. This is especially true for higher-end Web writers, where most of your portfolio pieces are probably publicly available somewhere online (unless of course you're a ghostwriter), and where a large portion of clients never publicly advertise to find their writers.

Throughout this week, we'll talk about Web-based tools you can use to build your writer platform (including specifically to promote the work of Web writers). Check back tomorrow for information on why I feel most, if not all, freelance writers should consider setting up a professional website as their "home base."

In the meantime, tell me: how important is the Web in your promotional plan?

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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.

She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.

Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.


  1. Matt Willard June 1, 2009 Reply

    I can’t wait to learn more about using the Web to drive potential clients for me. I think my case is a bit more unique. Rather than doing business writing, I want to phase out of the random articles I’ve done for auction sites and transition to providing freelance humor. I’ve already got a site, but I’d like to find out some other ways to get it some more attention and start bringing in a little income on it. I’ll keep an eye on this site for sure!

  2. Jennifer Mattern June 4, 2009 Reply

    Wow Matt. I don’t envy you on that one! lol I have to imagine freelance humor would be a more difficult niche than most. I hope for your sake that I’m wrong though. :)

    I hope I’m able to offer something of value in helping you to make the most of your Web presence.

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