Tools and Templates for Indie Publishers

on August 22, 2011 in Writers' Resources

In addition to blogging about indie publishing, I run approximately two dozen websites. Some of those sites target small business owners in general and some were developed for an audience of other writers. Across those sites, I've created and accumulated some free resources.

Today I'd like to share a few of those free tools and templates that you might find useful as an independent author.

  1. Press Release Template -- This is a quick and simple press release template to use as a formatting guide.
  2. Book Launch Press Release Template -- This template is tailored more specifically to what you'd want to include for a book launch announcement.
  3. One Page Business Plan Template -- If you plan to start your own indie publishing company (even with a single book), you need a business plan. This short-form template helps you map out some of the basics quickly.
  4. One Page Marketing Plan Template -- This is similar to the one page business plan, but focuses on marketing. While you might have one general business plan, you could use this to create a simple marketing plan for each of your books or e-books.
  5. How to Write an E-book in Just 14 Days -- This free download was adapted from a 14 day e-book writing challenge on my freelance writing site a couple of years ago. This is not for those wanting full books in e-book form. This is for quicker information product e-books used more to promote other business interests or to drive traffic to a website.
  6. E-book Sales Conversion Calculator -- If you plan to sell e-books on your own site, this online tool helps you calculate sales conversions. Calculate past conversion rates when testing sales copy or use it to plan target sales figures to reach future conversion goals.
  7. Word Count Tracker - Simple -- This is the first of two word count trackers released on the freelance site for NaNoWriMo participants and others interested in tracking word count goals.
  8. Word Count Tracker - Advanced -- Here is a second word count tracker I contracted a while back. It's a bit more advanced than the previous one.
  9. One Page Project Planner Worksheet -- Here's another simple one-page template for you. This can be used for each project you have in the works to keep you organized pre-launch and post-launch. I use this for site launches, information product e-books, book manuscripts, and pretty much any project I take on through my business.
I hope you find at least something here useful in your indie publishing efforts. I'm always looking to add new tools and resources for my readers across my network of sites, so if you have other ideas don't hesitate to make requests.
Thanks for sharing!
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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. Through her company, 3 Beat Media, she operates All Indie Writers,,, and numerous other blogs.

Jenn has over 15 years experience writing for others, over 11 years experience in blogging, and 9 years experience in indie e-book publishing. She is an Active member of the Horror Writers Association.

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  1. Deb Maher September 2, 2011 Reply

    Fascinating! The end of July I pulled and enriched articles from my Stringing Beads blog and incorporated them into an e-book. Made a cover, formatted, and put onto Smashwords, Amazon, and B & N. My first experiment in the Indie Publishing world. More to come.

    Thanks for your site!

    • Jennifer Mattern September 3, 2011 Reply

      Deb – I’m happy to hear you’ve entered the indie publishing world, and turning blog content into a book. 🙂 I hope to see you around, and wish you the best with this and any future books!


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