Weekend Reading: Guest Blogging

on March 30, 2014 in SEO for Bloggers

Guest posting has been a hot topic lately around the writing, blogging, SEO, and marketing communities. That's a result of Google's Matt Cutts making the proclamation that guest posting (for SEO) was dead, and him more recently mentioning that Google had penalized MyBlogGuest. That site, owned by Ann Smarty, connects guest bloggers to host blog owners. 

While I don't know Ann well, our paths have crossed numerous times over the years due to my work with one particular client. From what I know of her, I like her. She seems to be both nice and bright. So I'm sorry that she's the one going through this. I know what it's like to be penalized by Google for standing by your own ethical standards.

While I don't wish that on anyone, I think Google's moving in the right direction here (and in some ways not going far enough to deal with abusive guest post schemes -- separate from the MyBlogGuest issue). But I'll save the rest of my thoughts on the issue for another day, because I have far too many of them to cover in a weekend reading post.

On that note, let's get on with it. I wanted to give you a few resources you could look over if you have any interest in the current guest blogging climate. These posts do not necessarily reflect my own views on the topic.

Okay. I lied. I'm going to share one thought on the issue here.

Hey Cutts and crew: If you're serious about cleaning up the guest blogging mess, it would be super great if you would get everyone at Google on the same page and stop letting these "link building" companies advertise their guest blogging services via Google Adwords. Just a thought. I mean, ethical standards and all....

Thanks for sharing!
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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.

She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.

Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.


  1. Cathy Miller March 31, 2014 Reply

    On that last point, Jenn – right on. :-)
    Cathy Miller recently posted…LinkedIn Members Voice OpinionsMy Profile

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      Jennifer Mattern March 31, 2014 Reply

      Seriously. I saw three or four of them showing up in their ads in the short time it took to sort through recent articles on the topic. I have a very love-hate relationship with Google. Them meddling in ad models that compete with Adwords is an issue that falls squarely on the “hate” side. But to then see them not enforcing the the same standards they expect publishers to is nauseating.
      Jennifer Mattern recently posted…3 Month Blogging Challenge: The Pre-pre-launchMy Profile

  2. Kostas April 16, 2014 Reply

    Have to agree with you wholeheartedly Jennifer. What’s good for the goose should also be good for the Gander!!
    Kostas recently posted…How to Measure the Effectiveness of Your Guest PostsMy Profile

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