If you want a successful writing career of any kind, you can't afford to ignore marketing. Whether you need to sell writing services to freelance clients, sell copies of your books, or bring in blog traffic that you can monetize, the best place to start is with a marketing plan.
Even if you don't opt to create a formal marketing plan for your writing business, there are simple things you can do today that will put you on the path toward the career you really want. Here are ten resources that can help you come up with a plan that suits your needs, budget, and available time.
- 7 Ways to Develop an Affordable Marketing Plan -- by M.J. Rose at WritersDigest.com
- 5 Strategies for Reviving Your Freelance Marketing Plan -- by Lori Widmer at WordCount
- How to Craft a Blog Post Marketing Plan -- by Robert Farrington at BeatThe9to5.com
- The 7 Step Marketing Plan for Writers -- by Susan Carter at WriterProfits.com
- An Author's Marketing Plan -- by Robert E. Gelinas at ArcheBooks Publishing
- Have You Got a Marketing Plan for Your Book? -- at Savvy Writers & E-books Online
- How to Build a Strong Yearly Marketing Plan for Your Freelancing Business -- by Tara Hornor at Freelance Switch
- The 6 Week Blog Marketing Plan -- by Sean Johnson
- Make a Marketing Plan for Your Freelance Biz -- by Alexis Rodrigo at The Savvy Freelancer
- 5 Reasons Why Your Book Marketing Plan is Not Working -- by Don McCauley at FreePublicityGroup.com
Feel free to share any other marketing plan resources with us in the comments. Enjoy your weekend!
Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
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