Weekly Coaching Update – Stacey Abler – June 13, 2010

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on June 13, 2010 in Freelance Writing Business
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Time to check in with one of our favorite former content mill writers, Stacey Abler. Here's what she's been up to during the previous week, and where she's going this week:

What's Stacy Been Up To?

  • She finished up a press release project -- the project we mentioned last week which was the first she landed from a prospect finding her through her business writing site -- Top Business Writer.
  • The client she landed the $.30 per word gig with was happy with her first piece and ordered another for this month. After this month, Stacey is expecting that to become a regular gig of four articles per month.
  • She pitched her original client we mentioned here (blogging) and landed at least one article this month -- she'll discuss more with the client later (he's currently busy traveling outside of the country).
  • Stacey continued pitching and has made a few new contacts (including possibly doing some volunteer writing for the USO for exposure's sake -- and as you might remember while I'm very against writing for free for unknown site owners, I strongly encourage it for high exposure pieces with well-respected organization -- generally nonprofits -- as long as it's worked into your marketing time and not used to replace billable hours). Another was a project pitched to a magazine, but that as a long wait time on responses, so we'll follow-up on that down the road if she hears anything.

Overall, it looks like Stacey's again going to exceed her former content mill average monthly income. Congrats Stacey!

What's Next?

  • Now that Stacey's well on her way as far as pitching clients in the interim, it's time to get back to platform-building. I'll be sending her a list of "assignments" for the week on Monday which will focus on keyword targeting and link-building.
  • She also has a few follow-up contacts from her previous pitching which she'll deal with early in the week.
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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.

She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.

Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.


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8 Comments

  1. Kylie June 13, 2010 Reply

    Nice work, Stacy!

  2. Cathy Miller June 14, 2010 Reply

    Way to go, Stacy! You go, Girl!

  3. becky June 14, 2010 Reply

    Great job, Stacy!

    Thanks for continuing to post these, Jenn. It makes me wish you were coaching me, too AND it gives me ideas on what I also need to do to improve.

    • Jennifer Mattern June 14, 2010 Reply

      The plan as of now is to keep continuing until Stacey’s moved from part-time to full-time income as per her second goal. I might put out another offer at that time just to prove that the success it repeatable and not a “dumb luck” kind of thing. We’ll see. :)

      • becky June 18, 2010 Reply

        Thanks, Jenn. These overviews have been a big motivation for me to revamp my site and continue to look for better work. So thanks to you both for sharing.

  4. Stacey Abler June 14, 2010 Reply

    Thanks all.

    Things are going well. I received another inquiry directly through my site this morning. *fingers crossed*

    • Jennifer Mattern June 14, 2010 Reply

      Congrats! I’m so glad to hear your platform’s working out so well already, especially since there really hasn’t been a huge push towards SE traffic yet. Fan-friggin-tastic. :)

    • becky June 18, 2010 Reply

      That’s great, Stacy! I’m hoping to work towards getting inquiries through my site, which is why I’m overhauling it right now. Hope that inquiry leads to something for you!

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