A press kit, or media kit, as defined by Wikipedia is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.

The materials in the release “introduce” the company, so in addition to media distribution, a press kit can be a valuable tool for introducing the company to new clients. Well-developed media kits showcase the company’s accomplishments, recap significant moments of its history and include any recent newsworthy events.

While some companies choose to create a bound booklet with all of this information inside, a media kit can be as simple as a folder, containing the company’s history, press releases, any news coverage the company has received recently, samples of the company’s work (or pictures of its products) and contact information.

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My name is Melissa Breau & I’m a Raleigh-based tea-drinker and dog aficionado. If you’re local, let me know—I’d love to grab a drink.

By day, I’m a keyboard junkie, and (shameless plug) craft killer marketing content for small business owners far and wide.

By night (and sometimes on the weekend) I help out at several nonprofits, teach my dog new tricks, and try to spend as much time outside in the sunshine as I can.

Before joining the world of marketing I spent several years at various publishing companies in NYC, including both magazine publishers and book publishers. I also earned my Masters in Publishing from Pace University.

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