What is an Author Platform?

on March 18, 2014 in Indie Publishing, Marketing & PR

In my first Busy Author's Guide, I'll cover ways you can build your all-important author platform no matter how much, or how little, time you can invest.

What is an author platform?

Your author platform is essentially your presence and reach among your target audience. When you have a strong author platform, you have a built-in fan base of people who are literally waiting to buy your next book.

What Your Author Platform Does

If you're an indie author, having a strong platform helps you sell more books directly. If you want to go the traditional publishing route, an established platform can make you more appealing, and less risky, to publishers.

When to Start Building Your Author Platform

What many new authors don't understand is that you can start building your author platform long before you have a book on the market. This is quite common in nonfiction publishing where an author might have an established reputation based on professional credentials, past speaking engagements, freelance articles, their own niche or industry blog, and other means. They build an audience with an interest in what they have to say, and then when they're ready to release a book members of that audience are ready and willing buyers.

Want to remove these ads? Login or register now.

If you write fiction, it's certainly easier to focus on your author platform after you've published at least one book. But it's not impossible to start early, and by doing so you can make yourself stand out among the competition when your book is released (or when you pitch agents and publishers). In an upcoming post I'll go into fiction author platforms in more depth, sharing some specific ideas on what you can do before your book is released.

Beyond understanding what an author platform is, it's also important to understand that your platform is something you will never stop building. It's a part of your long-term author PR and book marketing strategies and nearly everything you do, everyone you meet professionally, and everything else you publish will contribute to it.

This was originally published at BusyAuthors.com. 

Thanks for sharing!
Tweet about this on TwitterGoogle+Share on FacebookPin on PinterestShare on LinkedIn
Short URL: http://3bm.co/1eDZL2Z
The following two tabs change content below.

Jennifer Mattern is a professional blogger, freelance business writer, and indie author. Through her company, 3 Beat Media, she operates All Indie Writers, NakedPR.com, BizAmmo.com, and numerous other blogs.

Jenn has over 15 years experience writing for others, over 11 years experience in blogging, and 9 years experience in indie e-book publishing. She is an Active member of the Horror Writers Association.

Subscribe to the All Indie Writers newsletter to get personal updates from Jenn in your inbox.


  1. Per January 3, 2016 Reply


    Such sound advice.

    Thank you again. You dedication to helping other independent writers if priceless.

Add comment

By using this comment form you agree to the site's Comment Policies.

Leave a Reply

Your email address will not be published. Required fields are marked *