In addition to being a freelance writer for clients I'm also a professional blogger and Web developer in my own right, running several different types of websites over the years including dozens of different blogs. That experience lets me appreciate the value having multiple blogs can bring through exposure, new contract work if you're looking for it, and product sales. But running multiple blogs isn't easy, and it isn't for everyone. Might it be a good option for you?
Here are a few situations where it might make sense for you to launch more than a single blog.
Multiple Blogs Make Sense If...
- You're blogging for pleasure and you have multiple distinct interests you want to talk about. "All-encompassing" blogs can actually be more difficult to build a following for and more difficult to rank well in search engines due to lack of targeted branding.
- You're blogging as a part of running your business and you need to target multiple unique target audiences. For example, one market of mine is other freelance writers because I sell products for you. Another would be small businesses interested in hiring a business writer. I have different blogs that appeal to those different groups.
- You write under multiple names. If you use a pen name for some work (or more than one), you might want to consider a separate blog for that other "brand." For example, I'm working on my first mystery novel which will be published under the pen name Aria Klein. I'm currently developing a new professional site and blog for that name both for branding and because fiction is a topic I don't discuss much on my other sites. You might do the same if you're a content writer who uses different names to write about different specialty areas.
- You have the time to dedicate to multiple blogs. This is a big one. Blogging takes time -- a lot of it if you want it to rank well and build a significant following. I've been at this for years and I still find it sometimes overwhelming when you factor in the admin, updates, back-ups, writing, editing, etc. -- not even to mention working with other contributors and creating non-post content like a new podcast series we'll be launching this week. I meet a lot of freelance writers who question whether or not they have the time to devote to one blog. If you're struggling with one, you might want to wait on your new blog idea. If you can find ways to blog more efficiently on your current site and you have an interest in a new blog, you might be a good candidate for managing more than one.
For me, blogging habits vary quite a bit between different sites. I have several new ones in various stages of development right now and others that are active almost daily (like this blog) to ones updated once a week. One is actually updated by a contributor weekly and I rarely post there myself anymore, although that may change in the near future. Here are some of the main blogs I manage:
- All Freelance Writing - the blog attached to this site
- All Indie Publishing - my indie publishing blog
- Jenn Mattern - my personal blog
- BizAmmo - my small business blog
- Social Realist - my social media blog (coming back tomorrow after a recent break while I decided on a new direction for it)
- Climb Your Family Tree - my genealogy / family history blog
- Pro Business Writer - my business writing blog attached to my business site (updated occasionally to keep the site fresh, but not as active as most of them)
I have others that are sitting around waiting on me to decide what to do with them, like one featuring free online courses from respected schools and organizations which I'm considering new branding for. And then there are several in development, mostly tied to the new fiction writing side of my business, including AriaKlein.com, MurderScripts.com (the site for the upcoming mystery book series and related ancillary products), and QuickMystery.com (a blog where I'll publish short mystery stories to help me build my fiction platform before releasing the first book).
It sounds like a lot, but when you're highly organized you can make it work in the long run. Tomorrow I'll share some tips and simple organization tools I use to keep things straight, help me map out plans and goals for each site, and keep them updated as often as possible.
How many blogs do you run? Would you like to start another one, or do you feel it would require too much of a time commitment? Do you think you could streamline the process to make multiple blogs a more realistic option for you? Leave a comment below to share your thoughts.
Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
Latest posts by Jennifer Mattern (see all)
- Quick Tip: Build Relationships With Reviewers Well Before Your Book Launch - October 21, 2014
- 71 Tools and Tactics for Your Book Marketing Plan - October 20, 2014
- Book Marketing Timeline: From Pre-launch to Post-launch - October 16, 2014
- Free Book Marketing Plan Outline - October 15, 2014
- Book Marketing Plans: Keep Market Research Simple - October 14, 2014