Have you thought about getting into freelance blogging? Are you already a freelance blogger, but you're struggling to find new clients?
Blogging is one of my favorite projects to take on as a freelance writer. Finding clients was easy for me early on because the client base I was working with on PR writing projects also happened to have a strong need for blogging services. But these days things are a bit different. There are more blogs out there. But there are also more bloggers competing for gigs. So if you're just starting out, where should you look for freelance blogging clients of your own?
Here are five places where you can find freelance blogging clients and land your first (or next) blogging job.
1. Local Small Businesses
In my post on local online writing jobs, I mentioned that blogging is a great service to pitch locally. That's because many small businesses still haven't launched a blog, and many of them would benefit from one. What kinds of clients could you pitch?
If you live in a town or city, I'd bet you could find restaurants in need of blogging help. For example, you might have them share recipes (maybe tweaks on their own dishes). Or you might contact local news sites about blogging reviews of local businesses. In more rural areas such as where I live, prime candidates would be other service providers like landscape companies.
Why would they blog? Because blogs give websites fresh content and better search engine rankings, and ranking well in local search is very important to many of these businesses as they look to expand.
2. Job Boards
It's no secret that I'm not a fan of job boards. But that doesn't mean you can't find an occasional good gig using them. For example, if you're interested in freelance blogging, you should keep an eye on the following boards:
3. Search Engines
I know this sounds obvious, but one of the best ways to find blogging clients is to simply search for them. Get creative about it though. Don't just do a basic search for something like "business blogs." You'll find the biggest blogs. But that doesn't always mean they have the biggest budgets for freelancers, and there tends to be more competition.
Look for something more specific. For example, you might do a Google Blog Search for a topic you'd like to write about -- like "small business recruitment" rather than just searching for HR or small business sites. You should get a list of specific posts tied to that topic. In turn, you can see what kinds of blogs publish content on that topic. The list might surprise you and turn up prospects you never would have thought to pitch on your own.
Never be afraid to put the word out in your network when you're in the market for new blogging clients. It's possible that colleagues are receiving inquiries from companies that they aren't able to work with at the time. That's especially true if you're new and the writers in your network have more exposure and are easier for prospects to find.
I refer out at least a half dozen jobs every week from prospects who contact me when I can't squeeze them in or don't feel like the gig is a good fit. The writers who stay in touch stay fresh in my mind, so when I get requests I can't take on, they're the first writers I think to refer. Stay active in your network and you'll likely land some decent gigs without even trying.
5. Social Media
If you follow a business on Twitter, Facebook, LinkedIn, or some other social network, chances are good they also have a blog. You might be surprised by how many companies have blogs that they rarely use. So spend some time perusing your social network. Visit sites of individuals and businesses you'd like to work with. And check out the status of their blogs. If they don't have one, you could offer to help them set one up. If they haven't updated it in a while, remind them of the benefits of regular business blogging and see if they're interested in having a freelance blogger help them freshen things up.
Where do you tend to find most of your freelance blogging clients? Or do they find you instead? If you can think of other places new bloggers might be able to find good freelance gigs, share them in the comments to expand upon this list.
Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
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