Build Buzz With This Book Launch Press Release Template

on October 14, 2007 in Marketing

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I originally created this book launch press release template for

Authors can use the following book launch press release template freely for their own book publicity needs to help build some buzz around their book launch. Please don't republish this template elsewhere or distribute the template in any way other than as a completed release in your book PR efforts.


Your Press Release Heading / Title Here (remember: catchy, not cutesy!)

Write a two to four sentence summary of your news angle here. While a summary can be used in either online or offline press release distribution, if you’re distributing the release offline (such as via fax), you can substitute the summary for a one-line sub-heading.

City, State - Date - The body of your press release starts here, on the same line as your dateline (the location and date). The first paragraph of your press release body should briefly answer the questions of who, what, when, where, and why.

You can use the next body paragraph of the book launch press release to expand upon the “why” aspect of the news angle (why your book is timely or relevant, or why people should care about its launch), or you can use this area to simply provide further details.

Somewhere in the body of the press release, it’s a good idea to have a quote from someone involved. Do not make the quote a testimonial. That’s advertising; not publicity, and it can have a release rejected from distribution sites online or ignored by journalists who get their hands on it.

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Add any remaining details to the end of your book launch press release body, such as information about where the book is being distributed, its retail price, etc (background info that’s not vital to the launch news aspect).

About the Author (use your name instead of “the author” for the boilerplate lead-in)

Include a paragraph after the press release body as a short author bio. This is where you’ll mention your own qualifications to write the book in more detail (adding too much to the press release body paragraphs can take away from the news value unless something in your credentials is incredibly newsworthy or timely in itself). A boilerplate often remains the same, or very similar, from one press release about your book to another.

For more information about BOOK TITLE, please visit BOOK WEBSITE or contact PUBLICIST’S NAME at PHONE NUMBER. (I’d always suggest a phone number here over an email address, because it’s simply more professional and can make it easier to get interviews set up - this area of the release is called the “call to action.)

### (Use this symbol or -30- to signify the end of a press release. While the general rule is to keep a news release to one page, if it does go onto a second page, use -more- on the bottom of the first page).

If you have addenda included with the release (book cover image, author photo, etc.), you can mention that after your call to action.

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Jennifer Mattern

Jennifer Mattern is a professional blogger, freelance business writer, and indie author. Through her company, 3 Beat Media, she operates All Indie Writers,, and numerous other blogs.

Jenn has over 15 years experience writing for others, over 11 years experience in blogging, and 9 years experience in indie e-book publishing.

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Jennifer Mattern


  1. Hilary February 17, 2009 Reply

    Hi there-
    I’m so glad I found your site. I have a few questions about press releases for book launches and securing locations on book tours. I am going to send out releases to various contacts. Should I included an excerpt to the book? This is not my own book…it’s for my client, but I’ve never done book tours/launches before.


  2. Jennifer Mattern February 17, 2009 Reply

    If you need any basic help on the press release writing front, I have a free e-book available on the subject at (link to the downloads page is in the right column under recent downloads).

    As for distribution, it’s a bit trickier. At this point in time, I tend to prefer electronic press kits / media kits over hard copy materials up front or a press release alone. Press releases generally go to members of the media, bloggers, etc. pitching a news story (like sending a release to a local paper mentioning that you’ll be in town for signings or other events). When trying to secure host locations for a tour, I’d prefer a small media kit type of thing instead. It can be as simple as an email with a pitch letter (rather than a news release), links to high resolution photos of the author and cover art, past reviews or tour stops, and a link to the excerpt online. Then I’d offer to send hard copies of the photos, book, etc. depending on what you’re looking for (I’d send the book if you’re looking for an interview for example, but maybe just an excerpt if you’re looking for someone to host a book signing – all depending on what you have available).

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