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There is only one thing better than landing a new client – landing two new clients. Over the years, I have found several ways to turn one client into additional work in a relatively short period of time.
While these tips are not full-proof and may not work for you every time with every client, they are worth a try.
1. Ask for a referral. If a client likes what you are doing for them they won’t have any issue forwarding your information to others. However, you cannot always expect this to happen without a little push on your end. There is nothing wrong with asking, as long as you do so in a courteous manner.
2. Do good work. How simple is that? When you deliver high quality work on time your client is going to be ecstatic. In turn, they will refer you to others and use your services again in the future.
3. Use the completed project to find similar work in the same industry. Obviously, you don’t want to use a client’s work as a sample unless you have permission. Fortunately, most clients (in my experience, at least) don’t mind this as long as you do not attempt to resell the same exact piece.
By doing one or more of these things you will find it easier to grow your business. Soon enough, one client will turn into two and so on and so forth.
Don’t settle on simply gaining one new client. Instead, forge ahead and search for the next contract. It may be closer than you think.
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