We already looked some of the reasons many author websites suck. And I promised I'd highlight a few decent examples that would inspire you to improve your own Web designs (or at least finally set up a site -- I'm amazed by how many indie authors neglect them altogether).
This post was supposed to be that list. But let me tell you, it wasn't easy finding sites worth featuring. It's bad enough when I stumble across author sites (indie and traditionally-published alike) and the majority nearly make my eyes bleed. Going on a virtual hunt for the exceptions was twice as painful because it gave me an even broader view of just how bad author websites have become over the years.
Yet I was able to find five worth sharing with you, either through Twitter recommendations from MissX and Paul Daniels or my own browsing. That's not to say the sites featured below are perfect. Some still break cardinal rules in Web design (I mean really, I get that you folks love your print books, but please get it in your heads that Web reading is different -- STOP torturing our eyes with itty bitty serif fonts like your beloved Times New Roman!). Another common thing I noticed was that authors often still design for antiquated screen resolutions that don't make sense anymore (making site content appear much too narrow on today's common screen settings).
Author Websites That Work
Let's take a look at some author websites that don't completely suck -- ones that you can learn from and hopefully pull some inspiration from when figuring out how to improve your own. They're sites that illustrate specific points brought up in our previous article on author site design mistakes by showing you how to overcome them. The sites are in no particular order.
What Works: I mentioned one common mistake with author sites is the use of extremely dark backgrounds with light text (which becomes difficult to read for any extended period). But Robert Kroese's site is a good example of how you can combine darker design elements to make an impact without negatively impacting the readability of your website.
What Works: This site illustrates how you can use typography to keep a site visually interesting. It has beautiful font choices and its main content areas are some of the most easily readable I've come across.
What Works: Elisa Lorello's site sticks to the basics and shows how simplicity can be both beautiful and functional in Web design. It's a good example of how you can build visual interest even with just the basics like your author and book images. You don't need an image-intensive design to make your author site work. My only suggestion here would be to give readers a bit more of a bio.
What Works: This author site is actually the opposite of the previous one. Here's an example that is more design intensive. And you know, it works too. This is why it's so important to know your audience. Your design shouldn't look like any other random author's site. It should be something that appeals to your readers. And this design adds character that works well with the image I get from checking out the books (although I admittedly haven't read them, so if you have you'll know far better than me).
What Works: Elita Daniels' website is another shining example of simplicity at work. It isn't "plain" but it also isn't such an extravagant site that it takes any focus away from the books. I talked to her husband Paul, who handles the tech side, on Twitter about the site design and I noted that the fonts just weren't working for me. It was that typical issue of serif fonts being used too heavily for on-screen reading, and in too small of a font size (which can look fine on larger screens in the design phase, but become painful for any reader using a laptop or smaller monitor). He changed the fonts. And I have to say that little change made all the difference. The site is absolutely gorgeous now. The readability was improved. It looks clean. It gives you what you want on the content side. It's precisely what an author site should be.
You don't have to model your own author website after these ones. But hopefully you'll find some little bit of inspiration in one of them -- some "aha!" moment that makes you rethink potential problems with your own or that gives you ideas to help you get started with a new site.
In our next post on author site design I'll share some tips and resources that can help you build a better website to promote your books and e-books, even if you don't have a tech savvy bone in your body.
Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
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